The Moby5 Blog

Product updates, e-commerce tips and stories from Shopify brands going mobile.

Featured

Case Studies

How Aurelia grew mobile revenue 3× after launching their Shopify app

A deep dive into how one fashion brand turned browsers into repeat buyers with push notifications, one-tap checkout and a native storefront experience.

Maya Chen

May 12, 2026 · 8 min read

Read article

All

Product Updates

E-commerce Tips

Case Studies

5 push notification flows that drive repeat purchases

Timing, segmentation and copy — the anatomy of notifications people actually tap.

Maya Chen

Apr 28, 2026 · 6 min read

Turning first-time buyers into loyal mobile customers

Small onboarding tweaks that compound into meaningful lifetime value over time.

Devan Rao

Apr 21, 2026 · 5 min read

How Northbound doubled retention with in-app campaigns

A practical breakdown of the campaigns that kept shoppers coming back for more.

Priya Anand

Apr 14, 2026 · 9 min read

The mobile checkout mistakes costing you sales

Friction points hide in plain sight. Here’s how to find and fix them fast.

Leo Marsh

Apr 07, 2026 · 4 min read

What’s new in Moby5: faster builds and richer pages

Performance upgrades and new product page blocks now live for every merchant.

Sofia Vega

Mar 31, 2026 · 3 min read

Inside a 6-figure Shopify app launch, week by week

The exact playbook one brand used to go from idea to launch in six weeks.

Noah Kim

Mar 24, 2026 · 7 min read